Important Theories and Their Founder

·        SOCIAL LEARNING THEORY - ALBERT BANDURA

·        GOMS MODEL - STUART CARD, THOMAS P. MORAN AND ALLEN NEWELL

·        OPERATIONAL CONDITIONING - B.F. SKINNER

·        CLASSICAL CONDITIONING - PAVLOV

·        REINFORCEMENT THEORY OF MOTIVATION - B.F. SKINNER

·        CLIENT CENTERED THERAPY – CARL ROGERS

·        BEHAVIOR THERAPY – JOSEPH WOLPE

·        TRANSACTIONAL ANALYSIS – ERIC BERNE

·        REALITY THERAPY – WILLIAM GLASSER

·        GESTALT SYSTEM OF THERAPY - PERLS AND PERLS

·        SOCIAL CONFLICT THEORY - KARL MARX

·        THEORY OF CULTURAL LAG – WILLIAM OGBURN

·        THEORY OF DIFFERENTIAL ASSOCIATION - E.M. SUTHERLAND

·        SOCIAL EXCHANGE THEORY -  GEORGE HOMANS

·        THEORY OF INSIGHT LEARNING - KOHLER

·        TRIAL AND ERROR THEORY - EDWARD THORNDIKE